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Written For Metro Post Magazine

“World-class Chic”

Bringing in to the Philippine market a taste of glamour and class that is widely accepted in 30 other countries is a group of Filipino Chinese businessmen who understands the artistic beauty of home elegance.

Designed and manufactured entirely in Hong Kong and China, Dickson Furniture was brought to the Philippines by Edison Laude with his family and comrades.

“It started as a hobby and eventually became a steady endeavor,” shared by Mr. Edison Laude, proprietor of Dickson Furniture Philippine branch.

The group was in China for another business but when they saw the products of Dickson and learned that its still not yet distributed in the country they decided to import the magnificent pieces and let the Filipino clients experience the grandeur of Dickson made furniture’s.

Dickson showroom is situated in Greenhills San Juan and according to Mr. Laude to get the store known is the biggest challenge. First are visibility problems because the shop was above ground level and they only rely on the dependable signage pointing towards the store direction. But despite its not very strategic location, Dickson is still one of the best places to go in terms of home furnishings. Clients from farther provinces and in the Metro visit the shop and even ship their chosen pieces to their homes in the province.

The advertising and marketing strategy of the store involves promotion in the newspaper and flyers give away but more than that, the word of mouth became a powerful tool for the company. Product users of the Dickson furniture became walking advertisements testifying that the product is design driven, functional and most of all durable enough to stand the test of time. Competitive not only in quality and resilience but also in price.

Raw materials used came from different countries across the globe. The wood was imported from Russia and other Scandinavian countries, the paint and fabric was from Italy and the hardware was from Germany, other parts came from China and of course the labor is from China. The finishing’s were perfected because the products were carefully machine crafted.

The Philippine franchise is just a year old but the main branch in China was established in 1981. Through the milestones it has surpassed Dickson consistently manufactures top of the line house wares that parallel with world-class industry standard.

With over twenty years of producing optimum home fittings, Dickson continues to awe the global platform of furniture industry having 30 countries as its audience. More and more stylish homes were designed through the minimalist ideas of the company leveraging with only the best.

When asked what makes Dickson furniture special, Mr. Laude in his confident tone ended with a short phrase that already says it all. “ Dickson Furniture is one of a kind.”
To know more about the Dickson Furniture visit www.dickson-furniture.com or stopover in their showroom at 228 Ortigas Avenue, Security Bank Bldg. Greenhills San Juan. The shop is open daily at 10:30 am to 6:30 pm. You may also contact them at 7213168.