Local home and fashion manufacturers display their best in Japan

By Pia Lorraine V. Yater
(Written for the Center for International Trade Expositions and Missions)

World-class manufacturers from the Philippines will showcase their unique and exciting home and fashion pieces in a special two-week exhibition entitled Philippine Fashion Accessories and Interior Goods with Business Meetings this July at the ASEAN-Japan Centre (AJC) Hall in Tokyo Japan.

Sponsored by AJC in collaboration with the Center for International Trade Expositions and Missions (CITEM), an attached agency of the Department of Trade and Industry (DTI), and Philippine Trade Investment Center (PTIC) Tokyo, the special exhibition - trade mission opens various business possibilities for local manufacturers to carve a niche in the discriminating Japanese market.

The 10-day exhibition started on 13 July 2010, and will progress to intensive business meetings with invited Japanese buyers from 20-22 July, still at the ASEAN-Japan Centre Hall.

"Our constant quest to develop has led us in manufacturing quality interior goods that fit the taste of the Japanese market, thus we are looking forward to meet new buyers and introduce our latest products," said Gigi Gonzales, Chief Operating Officer of GSG by Flora Creatives, one of the participants of the exhibition.

GSG through the years, has innovated on the use of handmade paper, in the process garnering many design awards such as the 1995 Golden Shell Award, the 2005 G-Mark Award from the Japan Industrial Design Promotion Organization (JIDPO), and the 2008 Katha Hall of Fame Award.

For this 2010 Philippine trade mission, GSG will display woven abaca paper materials transformed beautifully into various bags and totes, runners and placemats, and laminates for storage boxes and other houseware and gifts items.

"We are hopeful that the Japanese market will patronize our products, especially as our main inspiration for producing paper has always been the Japanese “washi” or handmade paper – creating abaca paper in all possible forms and coming close to what is inherently beloved to Japanese sensibilities," Gonzales ended.

Meanwhile, other participants also expressed their insights on the Philippine trade mission in Japan, Celia Jiao of Kalikasan Crafts shared that the true measure of product quality is when you meet the Japanese standard. "Its a good benchmark to aim for and I strongly believe that we Filipinos can achieve it," she added.

On the other hand, Wilma Benitez, Assistant Manager of TN Philippines another prime manufacturer of home decors, shares that they expect to meet new steady clients and renew trade ties with the old to further strengthen their niche in the Japanese market.

The demand for storage items such as cabinets has remained comparatively firm as dictated by the Japanese lifestyle of order and efficiency. Meanwhile, there is the ever-present and lucrative Japan giftware market which amounted to JPY 17 billion in 2008. This reflects the age-old Japanese practice of gift-giving as a means of communication and definitely a market Philippine manufacturers can further exploit.

With the guidance of a Japanese market expert dispatched to the Philippines from Tokyo, the Philippine Trade Mission delegates were chosen from a roster of the best of Philippine manufacturers and exporters featured bi-annually at the CITEM-led design trade show Manila F.A.M.E. International. As a significant Philippine market, Japan is also the first-ever partner country for the Manila F.A.M.E., incorporating Japanese-inspired theme for its settings showcased last April and soon on the 18 - 21 October edition of the show.

Other participating companies in the Philippine Fashion Accessories and Interior Goods with Business Meetings include 33 Point 3 Exports, Inc. and Craft Mill, Inc.for home decor; while Anjo Accessories, Inc., Cebu Intertrade Export, Crystal Seas, Cyprea International, Inc., Ferimar Import-Export Inc., Indian Summer Gifts & Accessories, and Mich Dulce will represent the fashion accessories sector.

Pink vs. Blue

By Pia Lorraine V. Yater

Men and women are created equal.

Different in many aspects but generally alike in most ways. Debates on who’s the greater sex never ceased but the contemporary working professionals have proved that there should be no gender issues when it comes to business and society interactions.

Role reversal is better explained as other genders assuming the roles that are only meant for a specific sexual category.

In business and society, the girls are now performing job descriptions and activities that are usually fitted only for men and they proudly do it with flying colors. Men on the other hand, also developed fondness on the girl’s side of the universe.

Its been noted that women can accomplish some “men” task better than actual males and vice versa but endless talks on whose the best remains unsolved. Here’s a quick list of some points from Metropost dear readers that might add more spice to the eternal battle of the sexes.

Since men and women can now work together, men don’t have to shoulder all the family expenses. But I would still prefer my wife to take care of my children even just on their early years. – Rommel, architect, 25

Role reversal in the society and business is fine but I’m not really on it when it comes to raising a family. Maybe up to some extent, but alternating maternal and paternal duties/concerns really have an impact in more ways than one. Apple, writer, 27

My wife is a tigress in the office and I on the other hand is a chef who loves to cook for my family and my little kids. We are not following the norms of the society but still our family is as normal as the others. – Lloyd, househusband, 33

For me, gender issues don’t have bearing at all. Especially that were all finding a peaceful place in the planet where we can earn and do what we love regardless of gender issues. As long as there are no harassments involved, role reversal is really not an issue. -Rico, Senior Logistics Manager, 27

Everybody should do things on their own accord, like me I’m an engineer and work with lots of men but still I maintain my femininity. – Lee, engineer, 30

Even other girls are far more aggressive and expressive than other boys and I don’t see anything wrong with that. Welcome to generation X. – wolverine, web designer, 22

It’s cool to see girl’s dong the same stuff as ours. No one should be limited by his or her gender. – Patrick Lawrence, performer, 25

I grew up with my dad since my mother is in abroad working, my dad acted as my mother while she’s gone. Although it’s awkward to discuss with him the things that I should be learning from my mom it still worked. I guess my dad and other men out there can do good in the female arena as well. – Gem, housewife, 26

Role reversal is okay. At least we are not confined to the work of the sexual category we supposedly belong to. But I strongly believe that there are still roles that the opposite gender cannot do. – Papa Bear, Data Controller, 25

Role reversal between the sexes and the strive to determine whose the best is just like the pink vs. blue discrimination. Appointing colors according to gender. But since changes like acceptance and liberty to do what you will is gradually picking up, maybe its time to erase the word sexist in the dictionary.

Philippine company is ‘best-kept secret’ of global chocolate brands

By: Pia Lorraine V. Yater
(Written as a corporate Press Release for the Center for International Trade Expositions and Missions' IFEX Philippines 2010 Event)


For local company, Primex Coco Products Inc. manufacturer of coconut by-products success is sweet when you know the right market for your products.

“Our company is an accredited supplier of big chocolate and confectionary companies all over the world,” said Fatima Velasco, Marketing Manager of Primex Coco. “Popular brands with the likes of Masterfoods, Hersheys, Cadbury, Arnotts, Ferrero Rocher, Nestle, and Kraft source their coconuts needs from Primex,” she added.

Primex Coco is a family owned corporation that ventured into coconut business because of the abundance of coconut in Candelaria, Quezon, a municipality south of Manila. From its simple beginnings the company now has manufacturing plants based in Quezon and in Davao.

“We export our products to all parts of the world but our biggest client is the European market,” Velasco added. Because of the large market share that they enjoy the company is considered as the biggest supplier of desiccated coconut in the world.

Since 1991, Primex Coco produces 24,000 metric tons of world-class desiccated coconuts for discriminating customers across the globe. Their product expertise, state-of-the-art equipment and committed staff of 1,300 who adhere to the strictest sanitary conditions, have yielded multi-granulated desiccated coconut that carry the mark of global excellence.

Known for their delectable products derived from coconuts, Primex Coco will once again let the world taste the difference of Philippine made food brands as they join the Philippine participation to the 2010 edition of Gulfood Dubai this February 21-24.

“This is our 3rd participation to Gulfood and it’s an excellent venue since the visitor profile of the fair is not limited to Middle East buyers only. Through our participation in Gulfood we even met a good buyer from Uruguay,” shared by Velasco.

Aside from the coconut by-products, Primex Coco is also expanding to other products such as coconut milk powder and banana chips.

The Philippine participation to Gulfood 2010 is led by the Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM), to promote the Philippines as a major source of quality food in Asia and to maintain old and develop new relationships with the big players in the region.

“CITEM gave us the opportunity to meet buyers in one venue, thus we enjoyed global exposure while being cost-efficient,” Velasco shared when asked about the assistance of CITEM in joining international trade fairs.

CITEM will also promote the country’s trade show for food, the International Food Exhibition Philippines (IFEX). IFEX Philippines is the country’s premier trade event for quality and delectable food ideas scheduled on 6-8 May at the World Trade Center Metro Manila, Pasay City.

Gulfood is the Middle East’s leading food event and strategic business platform for the major movers of the food industry. Manufacturers, distributors and suppliers from different parts of the globe are represented in this world-class gathering of the key sectors of the food industry.

The Philippines’ food and beverage industry also identified consumer trends to help Filipino food brands cope with the demand of the market. Consumers now look for various products that comply with food safety regulations and standards, like Hazard Analysis and Critical Control Points (HACCP), International Organization for Standardization (ISO), and Fair Trade to name a few. Patrons also prefer food options that tap emerging specialized markets, with the likes of Kosher, HalaL among others, while other factors considered by the market today are convenience, (ready to eat, ready to drink and ready to cook), cheap (sachets, single served), better packaging and healthy, natural or organic foods.

The Philippine food exporters have an edge over other competing countries in the Middle East market since UAE is also a home for thousands of immigrant Filipino workers which serve as ready market for Philippine food products.

Primex Coco will be joined by 11 other local food exporters and manufacturers, they are: Celebes Canning Corporation, (canned tuna); Florence Foods Corp., (fermented marine products, veggie noodles and frozen products); FCG Trading Philippines Inc., bottled tropical fruit preserves, sauces and mixes, condiments, dried noodles, confectioneries and snacks, dried fish, frozen vegetables, health and personal care products; Global 88 Intl. Trading Corp., (mixes, condiments and seasonings); Mega Fishing corporation, (sardines); Monde Nissin, (noodles, biscuits and crackers); Market Reach International, (processed foods); Atson-Tropicana Food Products Inc., (nuts and coconuts); Ngosiok Marketing, (Super Q noodles); Q-Phil products International, (noodles, sauces and condiments and marine products) and Oceanic Exports Inc., (snack foods, sauces and condiments, and processed fruits).

For information, log on to www.ifexphilippines.com/gulfood2010

(END)

Metropost Cover story for the 2nd Quarter edition :)

Phoemela Baranda
Underneath the glam

By Pia Lorraine V. Yater

From different career ventures, frenzied mishaps and sizzling controversies a woman coated with glamour bares it all, exuding grace under pressure even at the most crashing intrigues or heart-pumping stunts.

Host and Model Phoemela Baranda, Glam Goddess to many is not just sugar, spice and everything nice. She’s a gladiator and a goddess rolled into one.

Phem as usually called by her colleagues in the industry is the beautiful face that serves the latest entertainment news every night on TV Patrol and every Sunday afternoon on The Buzz. But before being the mature and focused star news patroller that she is now her world took a complete turn around after stepping down into the modeling pedestal.

Her first walk into the glamorous world of modeling was when she was 13 years old when she was chosen as one of the models for the Pink Soda Club, then the rest is history, there was no stopping Phem in making a name for herself in the modeling industry. She appeared in numerous commercials and endorsed variety of products.

“I’m proud that I was able to crossover from being a model to a showbiz host,” she claimed as she relates her humble beginnings on a totally different field than what she was accustomed since. “From chic clothing and runway stints, I am now being mentored by the best hosts in the industry with the likes of Kris Aquino and Boy Abunda,” shared by Phem.

“It was a tremendous adjustment for me, considering na magkaiba ang discipline ng modeling at hosting. In a business kasi where everybody is talented and everybody is pretty, you have to always come up with something new, rediscover yourself in another light, that’s where I can fuse in what modeling has really taught me, aside from being beautiful you have to show some flair,” she enthused.

Phem is now on her fifth year as a TV host but she refuses to be stereotyped as just the host, she intends to take further studies so she’d be able to write her own stories. “This is still part of my efforts to reinvent myself, acquiring new skills would keep the element of surprise, which is a necessity in this kind of industry,” the supermodel turned host said.

Fear is not a Factor

The sexy and alluring Phem has graced the covers of myriad magazines and billboards. But Phem doesn’t want to be identified as just a mere celebrity she deems that there is more beneath her face and body. Her sugarcoating is not all what you can get. More than being attractive, Phem is also a strong lad eager to flaunt what she got.

Aside from developing new skills and innovating herself, Phem took a major decision that again – surprised everyone. Her glamorous face was unmasked as she billed with other adventure seekers on the pinoy version of Fear Factor.

“I was always boxed as serious, formal, glamorous and mature so I can say that Fear Factor showed the other side of Phem. Hindi naman ako lagi naka make-up, natural beauty is still the best.”

Even though Phem only stayed in Argentina after the third elimination, the stunts she was able to pull through was enough testament than being born with brushes and stilettos doesn’t mean she’s faint-hearted. “Atleast napatunayan kong hindi ako lalamya-lamya,” she shared while laughing heartily.

“Uy Phem matapang ka pala,” she beamed while recounting the reaction that she got from the viewers of the program. “Joining Fear Factor was really the highlight of my 2008,” she added.

The Star Shine Down

Looking back, it was supposedly the height of Phem’s hosting career when she was bombarded with troubles.

Phem bagged the coveted Extra Challenge host against other recognized finalist such as Joanna Pesa, a former beauty queen; Josephine Canonizado, a host and also a former beauty queen; and Ethel Booba, a comedienne. This success is an authentication of her innate hosting prowess but fate turned against her. She suffered intrigues and gossips one after the other that led to her termination as a host at the said program.

“We’ll never know when the storm would hit our direction, but I remained firm and strong, its really how you rise up to the situation,” the words that parted her mouth as she narrate how her life was changed by the incident. “In retrospect, whew! I am just glad I surpassed that crisis,” shared by Phem.

Up and ready for more

“When ABS-CBN gave my career a second chance, I knew what I had to do, I need to be better in my craft and I will not let this opportunity be wasted,” she explained with pride for being a part of the news and current affairs of ABS-CBN.

“Life indeed taught me a lot of valuable lessons and to inspire all the women out there so to speak let me impart these life-saving essentials that I learned along the way, Live a healthy lifestyle, little balance of everything, always discover something new, look and stay good for the right reasons, be happy and reward yourself from time to time,” she stressed.

When asked about her life at the moment all she left was “my heart is happy, my family is blessed and my career is flourishing but still yearning for more improvement, who knows I might be a full time actress next.”

(end)

How to get over your EX in 10 days

Another article published in Metropost Magazine January - March issue

How to get over your EX in 10 days…
by Pia Lorraine V. Yater

The unrelenting cycle of love and pain.

As romantics put it pain is as inevitable as love. We all go through breakups, and they can be rough and tough for some and straightforward for others. But generally heartbreaks are major mood deflators and ego droppers.

Surely heartaches are unavoidable but it’s curable so here’s a ten-day guide of coping up after the break up.

Day 1

Rethink the issues and problems raised only to learn from them. But don’t ever blame yourself. Don’t act like everything was your fault. Just analyze and accept.
Its fair to be angry – you have to release you emotions anyway so why not deal with it in your own way, cry or scream for a day. Set that deadline, follow it and don’t over do it. Just let go of the tension and wash away the sadness it will do you good.

Day 2

Accept the pain. Once you’ve let it all up, its time for acceptance. Think about the times when you still don’t know him or her, this will remind you that you’ve live without him/her then you can certainly continue even without your ex partners presence.

Day 3

Talk to your family and friends. They are a good source of guidance and support. You need people that will remind you that you should love yourself more.

Day 4

Take a moment. Take a moment to unwind and be calm, talk to somebody you trust and feel good about yourself. Its torture to stay in a non-healthy relationship and bear in mind that being with the wrong person is worst than undergoing the pain of breakup.

Day 5

Clean up. Remove all mementos of his/her existence in your life. Keeping the things of your ex will only slow down the healing process. Think in the positive perspective you’ll soon be filling your closet of things from your next partner anyway so make way and be ready.

Day 6

Stay active. It’s scientifically proven that exercise perk up mood. Use this hobby as a diversion to keep your mind off the pain.

Day 7

Find happiness. Indulge in other activities that entertain you or start something new that can lift your mind off your worries and pain. Read a book; learn a new sport or travel and splurge if you must, pampering yourself will keep you moving on. There are many things to explore today so don’t miss out your chance to connect with the world and experience the beauty of life.

Day 8

Look good. Being loveless doesn’t mean you’ll forget about your own looks and appearance. Feel good about yourself and remember there are many fishes in the sea to look forward to.

Day 9

Let go. Accept that it’s pointless to be bitter or regretful. You may had a happy relationship with this past affair but since things didn’t work out good there’s still someone who’s meant for you, waiting to be found.

Day 10

Be optimistic. Now that you’re single, you get to find new people to hang out with. Don’t be afraid to love again, change for the better and always be true to yourself.

Along the way, you’ll also find these helpful hints will make you survive your misery.

Keep your distance – never contact your ex by any means, no emails, no calls, no unexpected visits and never stalk.

Refrain from checking his personal site - e.g. friendster, facebook or myspace if you think you’d be tempted to do so, use firewalls and blocksite that allows you to block the URL to that profile. The lesser you know about him or her the more chance you have for a speedy recovery.

Never take back your decision – On no account will you use your loneliness as a catalyst to take back what’s already said and finalized. If you overly romanticized the good times you shared it will only make you pity yourself for being alone so try not to dwell on these happy but PAST thoughts or memories.

Luscious Holidays

Published In Metropost Magazine Volume 2 (October - December 2008 Issue)

Holiday season is looming and along with the cool breeze and shopping spree fever, taste buds water for sugary pleasures. Aside from the sweet indulgence that engulfs people during the yuletide season, unique and exciting syrupy gift ideas are also lurking around the metro waiting to be discovered.

If you are a certified sweet tooth, here are some sumptuous and delightful desserts available in the market that can satisfy your cravings or even define the meaning of a heavenly after meal treat. These special holiday delicacies will surely make you forget your sugar diet and will make you realize that life is indeed sweet.

Homemade by Roshan

A delight like no other, Homemade by Roshan is a lavish feast on sweets baked at the comforts of Roshan Santani’s home kitchen. Ranging from specialty desserts to chewy and moist cookies that are truly divine, these made to order goodies guarantees freshness and satisfaction in every bite.

In line with the Christmas season, Roshan embellished her packages with Christmas trimmings, perfect as holiday gift ideas to your family and friends. Being fairly priced with a truly spectacular taste, Roshan’s different flavors will surely return you the worth of your money. Serving exquisite gift boxes and baskets filled with sumptuous cakes and pastries, Homemade by Roshan is truly a hit when it comes to spreading a delicious Christmas cheer.

This specialty quiche is just a dial away; contact Roshan at 631-7786 or 09178336286 to have a slice of heaven this Christmas season.

Hungry PAC!

Popularly known for its chocolate crinkles, Hungry Pac is surely a fantastic treat for kids and adults alike. Located in key malls around the metro, Hungry Pac is a luscious excuse to forget your diet and indulge in pastries oozing with flavor. This chocolate confidence is best as giveaways during company parties not only this Christmas season but also any time you feel like distributing love.

Hungry Pac offers the softest and darkest chocolate cake, with its thin layer of dark fudge frosting that’s not too sweet. This chocolaty moist cake is one of their best selling pastry along with the chocolate crinkles. They come in handy with single servings and also perfect for a group feast. Best as party favors or just for your own longing, Hungry Pac is the bakeshop that answers your chocolate cravings.

Hungrypac outlets are located at SM Mall of Asia at the Main Mall 2nd floor, Alabang Town Center, Trinoma Food Choices, SM North Edsa’s The Block 3rd Floor, Glorietta 4 Food Choices, Ash Creek (Madison Street corner Ortigas Ave.). Or call 7360002 and 0917-8360092 and look for Cynthia Ang for orders.

The Sweet life by Ange

Living a sweet life is a divine treat. But baking guru Ange literally made her life sweeter by concocting saccharine delicacies. Ange, at her young age is not only fond of baking but she turned her hobby into a best selling career.

One of her popular offering is the mouth-watering Sweet Surrender, innovating the usual Brazo de Mercedes into a frozen sugary flavor like you’ve never tasted before. The traditional meringue and custard was supplemented by frozen vanilla ice cream and graham cracker crust to create multiple layers of a luxurious after meal feast. As the name suggests sweet surrender will make you succumb to your sweet fantasies.

Life’s just got sweeter and sweeter for Ange, her cupcakes that resembles edible extravagance was and continues to be a best seller in the market. The 17-year old baker tagged her mini cakes as Couture cupcakes that sound and look really luscious. Dig in to her special zest like “Marie Antoinette” vanilla cupcake with tequila rose buttercream; “Chanel” moist chocolate cupcake with valrhona buttercream; “Tres Chic” vanilla cupcakes with valrhona buttercream; “Sugar Daddy” moist chocolate cupcakes with bailey's buttercream; and “Satine” red velvet cupcakes with cream cheese frosting. You can have these scrumptious flavors by the dozen.

Ange’s young and playful nature adds sweetness to her mixtures that appeal to the senses with its oozing flavor. Bring sweet cheers to your family and friends this Christmas by introducing them to the secret beneath Ange’s sweet life.

Try her delectable and stylish cupcakes and cakes; place your order at 8150188 or 09158238198. Sweet Life by Ange is beyond doubt a refreshing way to sweeten up the yuletide season.

Quan Bakeshop

Crispy puff pastry with custard filling is what made Quan Bakeshop of Bacolod one of the ultimate favorites when it comes to desserts. Labeled as Napoleones, this sweet pastry topped with powdered sugar glaze is a perfect giveaway now that the season of giving is fast approaching.
Napoleones is one of Bacolod’s raved sweets, perfect for “pasalubong” or even as meal ender while taking pleasure in the sights of Bacolod. You can savor the taste of Napoleones at Quan Bakeshop: #3 La Salle Ave. Capitolville Subdivision, Bacolod City. But sweet lovers in the metro need not to worry you don’t have to travel just to have a taste of this yummy pastry. Thanks to the thoughtful bakers of Quan, you can now enjoy the authentic crispy sweet bite up for grabs at its Makati branch at Pueblo on Dian Street, telephone number 833-5843.
Bon appétit! And enjoy every forkful to the fullest.

California Berry

Who says a delicious but nutritious treat is hard to find? The trend is now focusing on the good stuff so to capture the healthy market an exciting way to yumminess is being introduced to the health conscious.

The nutrition of yogurt plus the goodness of ice cream rolled into one is a healthy dessert alternative. Doing away with the sweet temptations is a tough work but with the California berry blend giving in to a sweet indulgence will not eat your guilt anymore.

California Berry is a frozen yogurt, a healthy dessert alternative. Enjoying a sweet concoction now reaps good benefits as well. It has probiotics that gets rid of bad bacteria in your body and help eases diarrhea and constipation.

Now when you’re up for a cold ice cream but wary of its sickening calorific contents, taste the zest of CaliforniaBerry and indulge your senses in their nutritious yogurt selections – without the guilt and sugar overdose.

Don’t miss the healthy sweet experience visit its spot on the Silver City Mall, Frontera Verde, Julia Vargas, Ortigas Center.

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Written For Metro Post Magazine

“World-class Chic”

Bringing in to the Philippine market a taste of glamour and class that is widely accepted in 30 other countries is a group of Filipino Chinese businessmen who understands the artistic beauty of home elegance.

Designed and manufactured entirely in Hong Kong and China, Dickson Furniture was brought to the Philippines by Edison Laude with his family and comrades.

“It started as a hobby and eventually became a steady endeavor,” shared by Mr. Edison Laude, proprietor of Dickson Furniture Philippine branch.

The group was in China for another business but when they saw the products of Dickson and learned that its still not yet distributed in the country they decided to import the magnificent pieces and let the Filipino clients experience the grandeur of Dickson made furniture’s.

Dickson showroom is situated in Greenhills San Juan and according to Mr. Laude to get the store known is the biggest challenge. First are visibility problems because the shop was above ground level and they only rely on the dependable signage pointing towards the store direction. But despite its not very strategic location, Dickson is still one of the best places to go in terms of home furnishings. Clients from farther provinces and in the Metro visit the shop and even ship their chosen pieces to their homes in the province.

The advertising and marketing strategy of the store involves promotion in the newspaper and flyers give away but more than that, the word of mouth became a powerful tool for the company. Product users of the Dickson furniture became walking advertisements testifying that the product is design driven, functional and most of all durable enough to stand the test of time. Competitive not only in quality and resilience but also in price.

Raw materials used came from different countries across the globe. The wood was imported from Russia and other Scandinavian countries, the paint and fabric was from Italy and the hardware was from Germany, other parts came from China and of course the labor is from China. The finishing’s were perfected because the products were carefully machine crafted.

The Philippine franchise is just a year old but the main branch in China was established in 1981. Through the milestones it has surpassed Dickson consistently manufactures top of the line house wares that parallel with world-class industry standard.

With over twenty years of producing optimum home fittings, Dickson continues to awe the global platform of furniture industry having 30 countries as its audience. More and more stylish homes were designed through the minimalist ideas of the company leveraging with only the best.

When asked what makes Dickson furniture special, Mr. Laude in his confident tone ended with a short phrase that already says it all. “ Dickson Furniture is one of a kind.”
To know more about the Dickson Furniture visit www.dickson-furniture.com or stopover in their showroom at 228 Ortigas Avenue, Security Bank Bldg. Greenhills San Juan. The shop is open daily at 10:30 am to 6:30 pm. You may also contact them at 7213168.

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Corporate PR for Manila FAME International
Published in Philippine Daily Inquirer and Manila Bulletin's Lifestyle Section.

Eco Design Revolution takes center stage at Manila FAME International

The green light is now turned on as Philippine designers and manufacturers stage another edition of Manila F.A.M.E International, (16-19 October 2008, SMX Convention Center Manila Philippines) Asia’s premier design destination. Manila FAME is the flagship project of the Center for International Trade Expositions and Missions, an attached agency of the Department of Trade and Industry.

Bringing top of the line designs and quality home and fashion pieces for the past 25 years, the bi-annual trade event is once again set to showcase the country’s design flair only making it more exciting by using eco-friendly and sustainable materials such as abaca, rattan, capiz and many others. Since last year the industry is supporting the Go Green scheme giving back mother earth her worth.

The brazen design of the show embraces sustainability by tapping all the unique and indigenous raw materials found in the Philippine islands. Apart from the existing raw materials, recyclable materials like newspapers, glass and scrap metals were also turned into fine furniture, unique home accents and chic fashion and holiday décor making Manila F.A.M.E. International a hive of all things creative and innovative.

This edition’s designer consultants who are tasked to echo the green wave are Tes Pasola and Reimon Gutierrez together with Milo Naval as the over-all creative director. For fashion, Filipino designers Ivan Aseron and Joey Samson are this years’ merchandise consultants. Their lucrative styles have escalated Fame’s look attracting buyers from various countries like USA, Japan, Italy, Hong Kong Germany and Australia.

The Furnishings and Apparel Manufacturers Exchange, more known as the Manila F.A.M.E International is yet again another quality shopping spree for big names in the industry with the likes of Detlef Klatt of German company O Living and Australian retailers Barbara and John Hermon of Hermon and Hermon who frequently come to source at the show. Over the years, brands such as Armani Casa, Pottery Barn, Tangs, Robinsons, Harrods and Papaya have made Manila Fame their best-kept secret sourcing fair.

Not just a platform for international exhibition, Fame also serve as the link between the Philippine companies and the local and foreign design luminaries since 1983. The show’s Merchandise Design Consultancy Program or MDCP is a collaborative effort of designers and manufacturers in creating new products for the discerning worldwide market.

Manila F.A.M.E International is an accredited event of the UFI, a Paris-based organization of leading trade show organizers and major international associations in the exhibitions industry. A number of exhibitors in the show were also recognized by Japan’s Good Design Award, Red Dot, the Unesco-AHPADA Seal of Excellence for Handicraft products in Southeast Asia and the International Design Yearbook.

Green Goes Global

The Green campaign is turning to be a global phenomenon. As the global awareness fever continues to stretch to other sectors like the global entertainment industry, a group of actors tagged as the Actors Guild organized a Malibu Beach Party on the 4th of July 2008 where Manila F.A.M.E. exhibitor Natures Legacy’s eco-friendly products were showcased. Natures Legacy from Cebu is renowned in making eco-art products, with some of their collections such as the green coffee table and stool made of Naturescast recycled resin and lacquer and a Naturescast chair made up of acrylic and plywood gracing Hollywood parties.

From the Go Green campaign launched in October 2007, Manila F.A.M.E International October 2008 edition is making the green greener. According to Mr. Pete Delantar of Natures Legacy, being green is not only the product or the process, it also includes a lot of other things like manufacturing process, carbon footprint measurement, energy saving program, facility and environment management, community development program, recycling, water conservation and many more.

After a year of highlighting the green perspective, the industry now calls for a stronger campaign in greening the export and trade industry. A fair trade with a green tag is not enough, buyers now ought to go for companies who follow the green standard. In order to tap the growing US$ 600 billion greenfluenced market globally, Mr. Delantar emphasized that trainings and workshops should be available to certify more green companies.

Visit Manila F.A.M.E International and discover how local manufacturers embrace the green wave for more exciting and eco inspired design-driven pieces

For information, visit www.manilafame.com

Portfolio (A glimpse to my style)

Written for Wedding Digest magazine.

Wedding Day Feng Shui
February 2008

Walking down the aisle is the door to another vocation. It’s a celebration that must be immortalized by starting the beginning of forever with the right ingredients.

Which direction should the bride walk? What would be the color of the flower girls and bridesmaids dresses? What would be the auspicious time and date for a wedding? To make sure that everything will guide the couple into achieving lifetime happiness, Lets apply Feng Shui, an ancient Chinese tradition of organizing important occasions to attain positive vibrations.

According to 4 year Feng Shui expert Benito Borras, 2008 is tagged, as the Flower of Romance. It will be a good time for saying I do especially for lovers born under the sign of Pig, Rabbit and Goat whose romantic escapades would be very lucky this year.

To those who wishes to tie the knot on this year of the earth rat, here are some helpful tips from our Chinese friends on how to attract eternal happiness for a marriage:

Color Motif for 2008

Colors excite the celebration. But in Feng Shui, the right hue and blend may result to years of luck. For 2008, two significant elemental signs can bolster some decisions for the year – Earth and Water. Each element has a corresponding color, Yellow for Earth and Blue for water. Color combinations of both elements also attract the forces of both earth and water. That means the contemporary color of the year is Brown or other pastel colors that can be derived from the union of the two elements.

Aside from the elemental colors prescribed for the year, the couple can also choose their lucky color. For example each Zodiac sign have five elements, Water, Earth, Wood, Fire and Metal. The elements are then symbolized by different colors like Blue for water; Yellow for earth; Green for Wood; Red, Pink, Orange and others of the same shade for Fire; then White or Gold for metal. (Consult Chinese astrological cycle for the elements of the year you were born)


The Path to Take

According to Feng Shui, year of the rat stipulates three directions that promote luck and harmony. While exchanging vows couples can choose to face North, East or Southeast or the location should at least be at these strategic directions.

After getting the positive aura from the right direction supplement it with proper lighting. A wedding well lighted means a bright future ahead for the couple. Be sure its natural light that lightens the path so choose windows that deliver ample sunrays. But if couples prefer a dim intimate ambiance they can choose candles and mirrors that lights up the space as an alternative.

Another option is to borrow something blue (blue is the Feng Shui color of peace and serenity) from a happy couple with a happy family. Through this the energy of the couple with a happy life will provide positive force to you on your wedding day.

Following the mass celebration or wedding reception, Feng Shui also have some send off ideas to complete the package. Couples can select through the following list to ensure a graceful wedding exit.

Bubbles – fill your surroundings with buoyant bubbles since water is a significant element for this year plus it’s pacifying characteristic makes it the perfect addition on your way to leave the ceremony.

Flower petals – shower of flower petals that signifies the fresh beginning of the couple together.

Grains – tossing grains and beans as a symbol of fertility and wish for children.

Spread some luck

From zodiacs to directions, lets introduce souvenirs that according to the Chinese beliefs bring luck for the couple. Start off with Mandarin Duck figurines, like Lovebirds when these warm-blooded animals fall in love it will be forever. If mandarin ducks are still single they can live alone but when the mating season started and the duck found its pair, they are bound to stay together until the rest of their lives. Try separating one from the other then the ducks truly die of loneliness and longing to their better half.

Another one is the Chinese character Swang Hei, which means double happiness this character, is formed like a couple. In ancient Chinese history, this Chinese character depicts the story of a couple that was separated out of need but was still united because of love.

Numbers

When it comes to counting guests, it is best to gather even number of attendees, because odd numbers don’t go well with a couple for it represents third party. So guests should be divisible by two if you don’t want intruders on your relationship.

Finally, August 08, 2008, which comes every thousand years, is indeed a lucky day for the Chinese and an auspicious date for couples to exchange their vows. Eight is really a fortunate number for Feng Shui for like a circle it depicts an endless journey bound from end to end.

Accomplishments and Contributions

(From past to present)

Took part in the completion of various GMA Shows such as Emergency hosted by Arnold Clavio (aired September – October 2005) and Liga ng Kababaihan with Susie Entrata Abrera, Lyn Ching and Atty. Gabby Concepcion. (Aired Oct. 2005 – March 2006) My contributions were embodied by tasks such as either I researched stories, planned and coordinated the shot, handled ex-deals or wrote for a segment.

I was also a part of Philippine IDOl and I Love Philippine Idol the very first Philippine edition of the popular talent search, American Idol. Aired on ABC 5. I became Researcher, Segment Producer and Coordinator of the said show. I also travelled to Cebu, Davao and Baguio with the PI staff in completion of our episodes.

I am also into Freelance Writing. I wrote for Wedding Digest a circulation about weddings and marriages and Metro Post distributed free in transportation areas around the Metro

Now I am writing Corporate PR's, Copies for Collaterals like Directory, Brochure and Postcards. I also do text for the web, Feature Stories and Articles for DTI-CITEM exhibitors and other types of Promotional Materials for various local and foreign events.

EXAMINATIONS PASSED

Civil Service Commission
Career Service Professional
October 28, 2007
Rating 87%

EDUCATION
2001-2005 Tertiary Education
Pamantasan ng Lungsod ng Maynila
Bachelor in Mass Communication


1997– 2001 Secondary Education
Mariano Marcos Memorial High School

1991 - 1997 Elementary Education
Sta. Ana Elementary School

ON THE JOB TRAINING
i-Witness, Jay Taruc Team
The GMA Documentaries
GMA Network Inc.
November 2004 – January 2005

Today Newspaper
Under Mr. Jimmy Perez, Senior Reporter
February 2005

Work Experiences

Freelance Magazine Contributor
Wedding Digest Vol. 4 Issue 1 July 2008 Issue
The Feng Shui way of getting married

Metro Post Magazine July 2008
I'm glad we've Met - Advertorial for Metathione

Web Writer. Information Officer II
Center for International Trade Expositions and Missions under the Department of Trade and Industry
February 2007 to present
Feature Articles (Success Story, Buyers Testimonials)
Gathering Data through Research, Interview and Company Visits
Web Content (event profile, about the Philippines, Participants Profile, etc.)
Electronic-card Text (Invitation to participate and Attend CITEM local and foreign events)
Audio Video Presentation Scripts
AVP Production (assisting AVP Providers)
Website Traffic Reports
Recommendations for link exchange and other web related concerns.

Segment Producer/ Coordinator
Philippine Idol ABC5 (September 2006- December 2006)
Shooting and editing of the videos needed to complete the segments for airing.
Formulate the Treatment and Slant for the Story
Writes the script to determine the flow of story as aid for shooting and editing.
Interview case studies and contestants for sound bites needed for the segment.
Decides the camera angle and effects required for the story.
Coordination for the location and studio tapings or live broadcasting of the daily show.
Contacts celebrity guests, surprise guests or artists for studio tapings.
Handling ex-deals (location, products, monetary etc. in exchange for media mileage)

Researcher
Philippine Idol ABC5 (April 2006 - August 2006)

Researcher
Liga ng Kababaihan QTV11
GMA Network Inc. (October 2005- March 2006)


Researcher
Emergency
GMA Network Inc. (September 2005 – October 2005)
Research Possible Stories
Write Story proposals
Research Case Studies, Statistics and other relevant information that capture Human Interest and makes the story content rich and interesting.
Pre interview contestants/case studies as guide for the Segment Producer
Sets the schedule and place for location shoots.
Securing location permits.
Assisting the Segment Producer during the Production
Research Videos and background music needed for editing.
Securing permits for legal use of songs as background music needed for editing.
Handling ex-deals (location, products, monetary etc. in exchange for media mileage)

Marketing Telesales Specialist (April 2005 – August 2005)
AIG Cards Center Philam Affinity Sales Channel (April 2005-August 31, 2005)
Deals with Philam Life agents through phone for referrals and credit card application
Offers AIG credit card to Philam Life Plan holders through phone.

Personal Information

Sex: Female
Date of Birth: September 23, 1984
Place of Birth: Manila
Nationality: Filipino
Status: Single

TRAVEL EXPERIENCES
Wuerzburg Germany, Amsterdam Netherlands, Luxembourg and Belgium
(2 weeks Vacation Trip)

AFFILIATIONS
The Fountain (Editor in Chief)
Official Newsletter of Mariano Marcos Memorial High School, 1999-2001

Magwayen Creative Scholars Guild
Pamantasan ng Lunsod ng Maynila 2001 to present

Spades Speech and Debate Society
Alumni Member
Pamantasan ng Lungsod ng Maynila 2004 – to present

One Voice Music in Faith and Service Incorporated, 2004 – present
Our Lady of the Abandoned Parish, Sta. Ana Manila